You get a culture of entrepreneurship after you have successfully changed the accountability system so that people can use a better process. Process drives culture, not the other way around, so you can't just change the culture, you have to change the system.

When we look at this quote by Eric Ries it makes one think. It asks the question – who is accountable for sustainable clean healthy drinking water at WTW? Is there a level of true accountability, is there a level of pride in work ethic or care to the end user, the community?